This campaign arose from tragedy and necessity. 49 dead. 53 wounded. The deadliest mass shooting in U.S. history—and a targeted attack on LGBTQ+ individuals to boot. In an ideal world, #KeepDancingOrlando would never have needed to exist. Immediate response to the initial video was overwhelming. 

I led on social activation, strategy and execution for this campaign.

#KeepDancingOrlando has won a Gold Addy for Special Judges Award, Best of Public Service - AAF-Orlando Angel Award, and Best of Online/Interaction in the 2017 Orlando American Advertising Awards and is also a 2017 One Show Finalist for Social Engagement - Community Building. 

Upon launch we received 1.5M organic views, 11.3M impressions and 240K engagements while the Facebook Page quickly grew to over 16K fans.